Happy Tooth Awareness rockets in Switzerland        

83% of the Swiss population recognize the Happy Tooth logo as a guarantee for toothfriendly sweets. According to figures from a recent survey in Switzerland, the consumers identify products with the Happy Tooth as "safe-to-teeth": products with the Happy Tooth do not cause caries nor damage the gums. Furthermore, the Swiss consumers are well aware that "toothfriendly" also equals to less calories. 72% of the respondents claim to buy products with the Happy Tooth.

During the past 20 years, the non-profit organization Toothfriendly International has developed the Happy Tooth into an established quality mark. Over 100 brands carry the symbol worldwide, covering the area of some 40 countries.